Ideas for a creative world

The latest Sköna thoughts, tinkerings, and reflections.

B2B Thoughts | 14 Apr

Beyond the banner ad: Why B2B tech brands need to show up in the real world

Brand activation is no longer a B2C luxury. For tech companies ready to break through digital noise, it’s becoming one of the highest-leverage moves in the marketing playbook.

We sat down with both our Director of Strategy and our Creative Director to break down what activation actually means, and why more B2B tech brands should be paying attention.

B2B Thoughts | 31 Mar

What RSAC 2026 revealed about cybersecurity marketing

B2B Thoughts | 26 Mar

Billboard Roundup: Bringing the personality

B2B Thoughts | 14 Apr

Beyond the banner ad: Why B2B tech brands need to show up in the real world

B2B Thoughts | 31 Mar

What RSAC 2026 revealed about cybersecurity marketing

B2B Thoughts | 26 Mar

Billboard Roundup: Bringing the personality

image of a phone with yellow arrow and a memo pad with pen
B2B Thoughts | 2 Mar

The Importance of brand in SaaS positioning

B2B Thoughts | 28 Feb

Billboard Roundup: Game on, Bay Area

Building an AI brand in a hurricane of noise: Lessons from Sema4.ai’s CMO
B2B Thoughts | 30 Jan

Building an AI brand in a hurricane of noise: Lessons from Sema4.ai’s CMO

B2B Thoughts | 28 Jan

Billboard Roundup: How brands are starting the new year

B2B Thoughts | 24 Dec

Billboard Roundup: Holiday cheer, highway edition

B2B Thoughts | 27 Nov

AI doesn’t care about your funnel (but it definitely notices your brand)

B2B Thoughts | 14 Nov

Billboard Roundup: Cold weather, Hot Takes

B2B Thoughts | 30 Oct

Billboard Roundup: Big tech energy on display

B2B Thoughts | 28 Oct

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Sköna – B2B Creative Marketing Agency

Sköna is an award-winning global boutique creative agency specializing in human-centered branding, design, and advertising. We create bold, authentic brands that resonate and stand out. With offices in San Francisco and Stockholm, we blend Swedish design sensibility with Silicon Valley innovation to deliver memorable, impactful experiences across all touchpoints.

147 Natoma Street
San Francisco, CA 94105
+1 415 494 2854 | info@skona.com
Hornsbruksgatan 19A,
117 34 Stockholm
+46 (8) 50543120 | sweden@skona.com

Let's build a brave brand.