Ideas for a creative world

The latest Sköna thoughts, tinkerings, and reflections.

An abstract illustration of a person with orange hair holding a yellow magnifying glass over one eye, symbolizing close observation or analysis. The background features various geometric shapes in muted colors like green, blue, purple, and dark teal, giving the image a modern, playful feel. The person is dressed in a black shirt and light blue overalls, with a large, expressive eye visible through the magnifying glass.
Skona | 13 Nov

Why Human-Centered Branding Matters in B2B

(Hint: It’s Not Just About Product Features!)

A black-and-white image showing a hand holding a pen next to design sketches of a logo. The logo features an abstract, upward-pointing shape inside a circular outline. The workspace includes various logo drafts on paper and a ruler, with blue and orange geometric shapes framing the image in the background.
Branding | 9 Nov

Key inflections points for a rebrand

Skona | 1 Nov

Sköna Halloween 2024 - We Have a Winner!

An abstract illustration of a person with orange hair holding a yellow magnifying glass over one eye, symbolizing close observation or analysis. The background features various geometric shapes in muted colors like green, blue, purple, and dark teal, giving the image a modern, playful feel. The person is dressed in a black shirt and light blue overalls, with a large, expressive eye visible through the magnifying glass.
Skona | 13 Nov

Why Human-Centered Branding Matters in B2B

A black-and-white image showing a hand holding a pen next to design sketches of a logo. The logo features an abstract, upward-pointing shape inside a circular outline. The workspace includes various logo drafts on paper and a ruler, with blue and orange geometric shapes framing the image in the background.
Branding | 9 Nov

Key inflections points for a rebrand

Skona | 1 Nov

Sköna Halloween 2024 - We Have a Winner!

Illustration of a billboard against a muted cityscape background with simplified building shapes in light gray and beige. The billboard features an abstract design with overlapping shapes in green, orange, and blue, creating a curved, dynamic composition. The sky is a solid gray, and the overall style is minimalist with a subdued color palette.
B2B Thoughts | 28 Oct

The October Billboard Roundup

Illustration of an open door with a bright yellow light shining through, contrasting against a dark blue background. The door casts a blue shadow on the floor, creating a sense of openness and opportunity.
B2B Thoughts | 15 Oct

Navigating the World of Tech Expansion: From Silicon Valley to Europe

Trends | 1 Oct

The September Billboard Roundup

Image of a person in a yellow shirt and blue pants looking at a large screen with several web analytics charts and graphics.
B2B Thoughts | 4 Sep

Unlocking Your Website’s Superpowers with a Web Audit

a big yellow triangle contrasting several smaller blue triangles
Skona | 22 Aug

How to be a brave brand! A 10-step guide

Human with raised arms lifting a large pile of items above their head.
Skona | 9 Aug

Embrace the Suck (or Discomfort)!

A large building displays a "Snowflake" logo and "Data Cloud Summit 2024" on the front of the building. A branded truck and attendees are visible below. The design includes mountain and gondola graphics.
Branding | 12 Jun

Snowflake Summit 2024: An Investment in the Moments

A graphic of an off-white apple and an off-white pear with a pink background.
B2B Thoughts | 28 May

B2B OR B2C? Potato or Potato?

Branding | 16 May

Crafting a Distinctive Brand Experience: Strategies from the RSA Conference

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Sköna – B2B Creative Marketing Agency

Sköna is an award-winning global boutique creative agency specializing in human-centered branding, design, and advertising. We create bold, authentic brands that resonate and stand out. With offices in San Francisco and Stockholm, we blend Swedish design sensibility with Silicon Valley innovation to deliver memorable, impactful experiences across all touchpoints.

147 Natoma Street
San Francisco, CA 94105
+1 415 494 2854 | info@skona.com
Hornsbruksgatan 19A,
117 34 Stockholm
+46 (8) 50543120 | sweden@skona.com

Let's build a brave brand.