Ideas for a creative world

The latest Sköna thoughts, tinkerings, and reflections.

A bold, geometric abstract illustration featuring a large stylized eye in blue, green, and yellow, surrounded by various shapes including circles, triangles, and diagonal stripes in contrasting colors like orange, lavender, and dark blue.
Branding | 11 Mar

Facing Fear Head On: How Marketers Can Turn Obstacles into Creative Opportunities

Jenny Sagstrom, Founder and CEO of creative agency Sköna, a full-service creative agency building brave B2B tech brands in Silicon Valley and across the globe with Scandinavian sensibility.

Illustration
Branding | 11 Feb

Visma Sign keeps it simple!

A modern, minimalist illustration featuring three upward-moving arrows in different shades of blue and white against a pastel purple background, symbolizing growth, progress, and trends. SEO Description: A sleek and abstract illustration of three arrows rising upward, representing business growth, success, and market trends. Ideal for branding, strategy, and innovation concepts.
B2B Thoughts | 10 Feb

Trends in B2B Branding 2025

A bold, geometric abstract illustration featuring a large stylized eye in blue, green, and yellow, surrounded by various shapes including circles, triangles, and diagonal stripes in contrasting colors like orange, lavender, and dark blue.
Branding | 11 Mar

Facing Fear Head On: How Marketers Can Turn Obstacles into Creative Opportunities

Illustration
Branding | 11 Feb

Visma Sign keeps it simple!

A modern, minimalist illustration featuring three upward-moving arrows in different shades of blue and white against a pastel purple background, symbolizing growth, progress, and trends. SEO Description: A sleek and abstract illustration of three arrows rising upward, representing business growth, success, and market trends. Ideal for branding, strategy, and innovation concepts.
B2B Thoughts | 10 Feb

Trends in B2B Branding 2025

A minimalist illustration of a person standing next to a bicycle, gazing at a large billboard with a smiley face and text against a backdrop of bright yellow buildings and a blue sky.
B2B Thoughts | 5 Feb

The January Billboard Roundup

B2B Thoughts | 20 Dec

The December Billboard Roundup

An abstract illustration featuring a person with a bun hairstyle, depicted in a minimalist and modern flat design style. The individual wears an orange garment and looks toward a large yellow sign with two horizontal white lines, symbolizing text or information. The background features a blue cityscape silhouette with geometric building shapes, all set against a dark blue sky.
B2B Thoughts | 26 Nov

The November Billboard Roundup

An abstract illustration of a person with orange hair holding a yellow magnifying glass over one eye, symbolizing close observation or analysis. The background features various geometric shapes in muted colors like green, blue, purple, and dark teal, giving the image a modern, playful feel. The person is dressed in a black shirt and light blue overalls, with a large, expressive eye visible through the magnifying glass.
Skona | 13 Nov

Why Human-Centered Branding Matters in B2B

A black-and-white image showing a hand holding a pen next to design sketches of a logo. The logo features an abstract, upward-pointing shape inside a circular outline. The workspace includes various logo drafts on paper and a ruler, with blue and orange geometric shapes framing the image in the background.
Branding | 9 Nov

Key inflections points for a rebrand

Skona | 1 Nov

Sköna Halloween 2024 - We Have a Winner!

Illustration of a campaign billboard
B2B Thoughts | 28 Oct

The October Billboard Roundup

Illustration of an open door with a bright yellow light shining through, contrasting against a dark blue background. The door casts a blue shadow on the floor, creating a sense of openness and opportunity.
B2B Thoughts | 15 Oct

Navigating the World of Tech Expansion: From Silicon Valley to Europe

Trends | 1 Oct

The September Billboard Roundup

Let’s create something glorious together

We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.

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Sköna – B2B Creative Marketing Agency

Sköna is an award-winning global boutique creative agency specializing in human-centered branding, design, and advertising. We create bold, authentic brands that resonate and stand out. With offices in San Francisco and Stockholm, we blend Swedish design sensibility with Silicon Valley innovation to deliver memorable, impactful experiences across all touchpoints.

147 Natoma Street
San Francisco, CA 94105
+1 415 494 2854 | info@skona.com
Hornsbruksgatan 19A,
117 34 Stockholm
+46 (8) 50543120 | sweden@skona.com

Let's build a brave brand.