Ideas for a creative world

The latest Sköna thoughts, tinkerings, and reflections.

B2B Thoughts | 28 Jan

January Billboard Roundup: New Year, New Signals

January always has a particular kind of energy. Everyone’s back at their desks, resolutions are still intact, and brands are clearly ready to remind us they exist and that they’re thinking very hard about the future.

B2B Thoughts | 24 Dec

Billboard Roundup: Holiday cheer, highway edition

B2B Thoughts | 27 Nov

AI doesn’t care about your funnel (but it definitely notices your brand)

B2B Thoughts | 28 Jan

January Billboard Roundup: New Year, New Signals

B2B Thoughts | 24 Dec

Billboard Roundup: Holiday cheer, highway edition

B2B Thoughts | 27 Nov

AI doesn’t care about your funnel (but it definitely notices your brand)

B2B Thoughts | 14 Nov

Billboard Roundup: Cold weather, hot takes

B2B Thoughts | 30 Oct

Billboard Roundup: Big tech energy on display

B2B Thoughts | 28 Oct

Stop wasting 95% of your marketing budget

Trends | 23 Sep

Billboard Roundup: September Edition

Abstract illustration with a pink block merging into a blue grid of connected dots and lines in yellow, orange, and light blue.
Trends | 16 Sep

AI just killed traditional advertising—here’s what comes next

An abstract graphic of a paintbrush, a color palette, and a yellow geometric shape on a charcoal black background.
B2B Thoughts | 9 Sep

A not so subtle brand glow-up - Extreme Networks 

An abstract graphic of blue, yellow, green, orange, and white geometric box shapes on a pink background.
B2B Thoughts | 3 Sep

Scaling globally without losing yourself: Brand localization lessons from Monterro’s summit

Illustration of a blank yellow billboard with two white text lines, set against a purple city skyline background.
Trends | 13 Aug

Billboard Roundup: We’ve Been Doing This Since Before It Was Cool

Trends | 1 Jul

June’s Billboard Roundup: Feeling Blue (and Predictable)

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Sköna – B2B Creative Marketing Agency

Sköna is an award-winning global boutique creative agency specializing in human-centered branding, design, and advertising. We create bold, authentic brands that resonate and stand out. With offices in San Francisco and Stockholm, we blend Swedish design sensibility with Silicon Valley innovation to deliver memorable, impactful experiences across all touchpoints.

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