Ideas for a creative world

The latest Sköna thoughts, tinkerings, and reflections.

Colorful, abstract illustration featuring a flip chart on a stand with a dark blue starburst shape in the center. The background has geometric blocks of orange, yellow, and green on a lavender wall, with white sparkling stars scattered around the scene.
Trends | 30 May

Beyond the Buzz: Building a distinct AI brand in a saturated market

B2B Thoughts | 13 Jun

Mellow Yellow – May Billboard Roundup

Trends | 11 Jun

Why Consistency in Brand Design Matters for B2B Companies

Colorful, abstract illustration featuring a flip chart on a stand with a dark blue starburst shape in the center. The background has geometric blocks of orange, yellow, and green on a lavender wall, with white sparkling stars scattered around the scene.
Trends | 30 May

Beyond the Buzz: Building a distinct AI brand in a saturated market

B2B Thoughts | 13 Jun

Mellow Yellow – May Billboard Roundup

Trends | 11 Jun

Why Consistency in Brand Design Matters for B2B Companies

image of a phone with yellow arrow and a memo pad with pen
Trends | 2 Jun

Integrating Motion Design into Your B2B Brand Experience

Skona | 21 May

Inside Digital Design at Sköna

Trends | 8 May

RSA 2025 Recap

B2B Thoughts | 6 May

The April Billboard Roundup

a big yellow triangle contrasting several smaller blue triangles
B2B Thoughts | 4 Apr

Building a SaaS Brand: Best Practices for Long-Term Success

Digital illustration of a woman with her back turned, wearing a green hoodie, looking at a large orange signpost with two white horizontal lines resembling directions. The background depicts a cityscape in purple and blue tones, with abstract shapes suggesting buildings and urban elements.
B2B Thoughts | 1 Apr

The March Billboard Roundup

A bold, geometric abstract illustration featuring a large stylized eye in blue, green, and yellow, surrounded by various shapes including circles, triangles, and diagonal stripes in contrasting colors like orange, lavender, and dark blue.
Branding | 11 Mar

Facing Fear Head On: How Marketers Can Turn Obstacles into Creative Opportunities

Illustration
Branding | 11 Feb

Visma Sign keeps it simple!

A modern, minimalist illustration featuring three upward-moving arrows in different shades of blue and white against a pastel purple background, symbolizing growth, progress, and trends. SEO Description: A sleek and abstract illustration of three arrows rising upward, representing business growth, success, and market trends. Ideal for branding, strategy, and innovation concepts.
B2B Thoughts | 10 Feb

Trends in B2B Branding 2025

Let’s create something glorious together

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Sköna – B2B Creative Marketing Agency

Sköna is an award-winning global boutique creative agency specializing in human-centered branding, design, and advertising. We create bold, authentic brands that resonate and stand out. With offices in San Francisco and Stockholm, we blend Swedish design sensibility with Silicon Valley innovation to deliver memorable, impactful experiences across all touchpoints.

147 Natoma Street
San Francisco, CA 94105
+1 415 494 2854 | info@skona.com
Hornsbruksgatan 19A,
117 34 Stockholm
+46 (8) 50543120 | sweden@skona.com

Let's build a brave brand.