February turned the Bay Area into a media playground.
February turned the Bay Area into a media playground.
With the Super Bowl in town, brands showed up across every format available. Classic highway bulletins. Digital boards with live data. Transit takeovers. Street-level placements. Massive stadium-adjacent domination.
It was not just more ads. It was more media types and more message styles sharing the same skyline. And yet, even with all the spectacle, some things stayed the same. AI. Agents. Infrastructure. Enterprise ambition. The usual tech heavyweights still owned plenty of real estate. New formats. Familiar themes.
Here is what we saw.
Pepsi – Official presence that turns the Bay into a branded stadium
Verizon – 5G performance messaging built for the biggest stage
Visa – Tap-to-ride transit creative meets game-day scale
Braintrust – Build AI that works, with metrics to back it up
Snowflake – Fueling big ambition with enterprise data
Stripe – Customer growth stories, powered by billing infrastructure
fal – Frontier video models, scaled for AI labs
Google Gemini – A softer, assistance-led take on AI
Sigma – Shrink your SaaS. Build AI apps.
Graphite – Agents trace. You draw.
Linear – Agents at your command
Delve – Audits are inevitable. Suffering is not.
Numeral – The world’s most boring AI company, by design
Granola – Being present is a power move
Checkr – Verified pros, built on trust
Final thought
February showed how outdoor has evolved.
Static and digital. Mass-market spectacle and hyper-targeted B2B. Stadium adjacency and commuter-level touchpoints.
When the Super Bowl comes to town, the format expands. And brands that understand how to use each medium differently stand out the most.
See something we missed? We are always watching.
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