The holidays do funny things to billboard copy.
Brands loosen up. Jokes land softer. And suddenly, even enterprise tech feels… festive?
From clever wordplay to seasonal visuals that don’t overdo it, here are a few December boards that made us look twice (and maybe slow down a little).
That’s a Wrap
Airbnb nails the end-of-year mood with minimal effort.
A simple “That’s a wrap.” Paired with spa-day energy. No notes. It’s calm, confident, and exactly where our heads are at.
New Year, New ERP
We love a smart edit.
Campfire swaps “new me” for “new ERP,” and somehow makes back-office software feel timely—and funny. If you know, you know.
Unwrapping B2B Cheer
Snowflake x Hyatt proves B2B can do holidays without getting cheesy.
Clean visuals, a simple metaphor, and just enough seasonal flair to feel warm, not forced.
Press C for Holiday Cheer
Only Canva could turn a keyboard shortcut into a seasonal message.
It’s playful, instantly recognizable, and very on-brand. Bonus points for making us smile without explaining the joke.
Naughty or Nice? Ask the AI
Hive brings a festive twist to a very real problem.
Using holiday visuals to highlight AI-generated vs. not is smart, timely, and surprisingly clear from the freeway. Tech with personality always wins.
Sweet Support
Salesforce wraps AI in something familiar (and seasonal).
Pairing Agentforce with Williams Sonoma’s holiday rush makes the message easy to get, and easy to like. Cozy visuals, clear value, no overexplaining.
It’s Not the Holidays Without Shen Yun
A seasonal constant.
Love it or question it, Shen Yun shows up every year with the same confidence and visual commitment. Consistency is a strategy, and this one sticks.
Final Take
The best holiday billboards don’t shout.
They wink, keep it simple, and trust the audience to get it.
Here’s to wrapping up the year with good copy, smart ideas, and fewer words on very big boards.
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