We’re not saying we started the billboard conversation… but we’re not not saying it either.
At Sköna, we’ve been chronicling the good, the bad, and the gloriously weird in billboard design for years—long before the New York Times and Inc. decided to hop on the bandwagon. We’ve been there month after month, rain or shine, scouting the streets for designs that make you crane your neck (for the right reasons).
Now, we’re not saying we started the billboard conversation… but we’re not not saying it either.
This Month’s Standouts
The latest batch of billboards offers a mix of tech swagger, playful creativity, and some surprisingly poetic moments. Below is our full gallery with captions…
1. Lambda – Binary code billboard
“For data nerds, by data nerds.”
2. Render – “DEPLOY / SCALE / WIN” with time stamps
“Your startup’s to-do list in three lines.”
3. Apple – Shot on iPhone / Drawn on iPad
“Photography meets doodle therapy.”
4. Sigma – “The UI to bring AI to data”
“Big data, bigger billboard energy.”
5. Together.ai – AI model names
“Gemma, Llama, Qwen… no, not baby names.”
6. Postman – “Are your APIs ready for AI agents?”
“A billboard with a pop quiz.”
7. Render – “Way more scalable than this billboard”
“Meta, but make it cloud.”
8. Dialpad – “Most contact centers just pick up. Yours can stand out.”
“Customer service with main-character energy.”
9. Bridge – “Instant global money movement using stablecoins”
“Because your money should move faster than you do.”
10. RingCentral – “Golden State Warriors win with RingCentral”
“From courtside to contact center.”
11. Airbnb – “Now you can Airbnb more than an Airbnb”
“When your brand name becomes a verb, you get to bend grammar.”
12. Apple – Safari Privacy Billboard
“A browser that minds its own business.”
13. Drata – “Businesses run on trust. Trust is built on Drata.”
“Trust issues? Drata’s got compliance receipts.”
14. Zenni – “Your ID on lock”
“Glasses that guard your secrets.”
15. Exa.ai – “The first search API for AI agents”
“The billboard that searches for your attention.”
16. Sentry – “Make it make sense”
“Error monitoring, but make it art.”
Design Takeaway: Surreal, chaotic illustration mirrors the frustration of messy data or code bugs—then offers the brand as the fix.
When NYT writes about billboards, and Inc. follows suit, it’s a sign the medium is having a moment. But for us? This isn’t a “moment”—it’s a tradition.
We’ve been here documenting how brands use public space as an art form, a cultural statement, or just a really expensive joke.
From witty one-liners to hyper-technical targeting, this month’s set proves that billboards are still one of the most adaptable, surprising, and impactful media out there.
We’ll keep walking the streets, dodging traffic, and snapping the shots that tell the real story. Whether it’s a SaaS company flexing on scalability or a brand poking fun at itself, you’ll see it here first—long before the latecomers catch on.
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