Think of brand strategy as your company’s north star. It’s how you figure out who you are, what you stand for, and why anyone should care. In B2B, it’s the magic formula that turns “meh” into memorable and keeps you front of mind (and top of budget) for your clients.
Our Brand Strategy & Messaging Capabilities
A strong brand is remembered by the target audience. Part of that is strategy - finding the right positioning and messaging. And part of that is designing a brand that consistently helps reinforce those differentiators.
Brand Design Systems
To create a living yet consistent brand, you'll need lots of building blocks. And that's what a brand design system is. Pieces that can be endlessly combined to create new - yet cohesive visual expressions of your brand. Starting from a light brand expansion, extending what you have all the way to a complete redesign - we'll help you come up with the best approach for you.
Logo Design
A well-designed logo captures the essence of your brand, making it instantly recognizable and setting the tone for all brand interactions. We use strategic design to communicate your brand's personality, build trust, and ensure a lasting impression across all touchpoints.
Brand Collateral and Templates
Go-to market materials including ebook templates, email templates, digital banners and so forth. Your brand gains in strength by showing up in a consistent manner. Having a solid template library for all the work you'll need to produce will help speed up the process.
Brand Guidelines and Governance
Brand guidelines are the atlas for a consistent and cohesive brand, covering everything from logo usage and color palettes to tone of voice and typography. They ensure that everyone, from designers to marketers, use your brand in a unified way, strengthening recognition and trust. We build clear guidelines to help your brand maintain a polished, professional image across every platform and interaction.
Motion ID Packages
By infusing movement and energy into your brand assets, motion design captures attention, communicates complex ideas quickly, and helps build a stronger, more engaging brand presence across digital channels.
Brand Rollout & Training
Making sure your team knows how to work with your brand is key. We help by creating live or recorded training sessions explaining the do's and do nots for your brand as well as make sure the story-telling behind the brand is clear for everyone involved.
- Scope
MariaDB
Giving MariaDB its sea legs
MariaDB is a relational database founded by MySQL founder Monty Widenius. With a free basic version and a paid, enterprise-ready counterpart, MariaDB sits at the forefront of open-source database software, liberating companies from proprietary databases so they can rapidly develop innovative, customer-facing applications. MariaDB needed a new website to publicize and represent their enterprise-oriented incarnation – which uncovered the need for an entirely new brand.
- Scope
Mercuri International
Boldly going global with Mercuri
Sales training and consultancy firm Mercuri International was at a crossroads – their existing brand image no longer adequately supported their global aspirations. With over 50 locations across all continents, they needed Sköna to create a bold visual signature that more accurately projected their image in the international marketplace, along with a design language and messaging that clearly expressed their ambitions and philosophy.
Brand Strategy & Messaging FAQ’s
What’s brand strategy, and why does it matter in the B2B universe?
Can you make an old brand new again?
Oh, absolutely. If your brand’s feeling a little dusty, we’re pros at the makeover game. We’ll keep the bits that still sparkle, toss what’s holding you back, and give you a look and feel that’s ready to conquer the next big thing.
How do you make sure the brand talks the same talk everywhere?
We create a messaging playbook that’s like a universal translator for your brand. Whether it’s a tweet, a sales pitch, or the homepage of your website, it all feels consistent, on-brand, and unmistakably you.
Messaging vs. creative copywriting—aren’t they the same thing?
Nope. Messaging is the blueprint—it decides what you say and why. Creative copywriting is where the magic happens, turning those messages into sharp, witty, or heartfelt words that make your audience fall in love (or at least click “buy now”).
How do you know if the brand strategy is working?
We look at the numbers (and we’re not talking calculus). More recognition, more clicks, more leads, more deals. If your brand isn’t making waves, we’ll tweak the approach until it does.
What’s the recipe for a strong value proposition?
We mix together what you do best, what your audience can’t live without, and what your competitors wish they had. Then we boil it down to one crisp, irresistible sentence that makes people say, “Yes, please!”
What’s the plan when you’re working with a super technical B2B brand?
No sweat. We’re fluent in “engineer,” “developer,” and “CFO.” We’ll break down the techy stuff and translate it into clear, compelling language that even a distracted executive will get on the first read.
Let’s create something glorious together
We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.
