Our Services

Sköna Brand Strategy & Messaging

What’s your secret sauce?? How do you define your mission, vision, and values? Why and how do you differentiate from your competition? These aren’t just existential questions, but the foundation for your future success. We work with your marketing team to uncover the answers and turn these into bold, strategic frameworks that come to life across every touchpoint. The result? Messaging that’s unmissable and, more importantly, unmistakably you.

Let’s build your brave brand

Our Brand Strategy & Messaging Capabilities

At Sköna, we build brands that are consistent, confident, and deeply aligned with your business goals, always keeping your audience at the center of the story.

  • Foundational Brand Strategy (Brand Blueprint)

    We build from the ground up. Our brand blueprints articulate your mission, vision, positioning, and points of differentiation - a strategic foundation that guides everything you say and do.

  • Brand Personality (Brand Expression)

    We give your brand a living, breathing identity. This includes tone of voice, visual cues, and core behaviors, crafted to reflect who you are and how you want to be seen.

  • Campaign Strategy and Planning

    We don’t just dream up ideas, we build strategic campaigns that connect brand and business goals. From launch moments to long-tail journeys, we plan for impact.

  • Messaging Frameworks & Copywriting

    Great messaging doesn’t happen by chance. We develop messaging hierarchies and copy that align with your brand voice while speaking directly to your audience’s needs.

  • Brand Stories & Boilerplates

    Whether it's for press kits, decks, or internal alignment, we craft clear and compelling brand narratives that tell your story with energy and intent.

  • Persona and Customer Journey Development

    We help you see you, through your customers’ eyes. Our personas and journey maps uncover how different audiences interact with your brand—and how to reach them meaningfully.

  • Brand and Product Naming

    A name should make a statement. We explore linguistic, emotional, and strategic angles to deliver brand and product names that spark recognition and connection.

  • Product Portfolio Strategy (Marketecture)

    Too many products, not enough clarity? We organize your offering into a clear, intuitive portfolio that reflects customer needs and business priorities.

  • Content and Social Strategy

    Your content should sound like you and appear in the most relevant places. We build content strategies that bring your brand voice to life across platforms, helping you stay relevant and consistent.

  • Research and Testing

    We don’t guess. We validate. From message testing to audience insights, we use qualitative and quantitative research to inform every move.

  • Brand Measurement Consulting

    Is your brand working? We help you define KPIs, interpret performance data, and evolve your brand strategy based on real results.

  • Employer Branding

    Your internal brand is just as important. We craft employer brand strategies that attract the right talent and inspire your team from the inside out.

Brand Development Success Stories

  • Scope
Extreme Networks

Connecting at the edge of Extreme

Extreme Networks is a leading provider of AI-native, enterprise-grade cloud networking solutions. With the ambitious ethos of connecting the world more securely and powerfully, Extreme needed a modern scalable brand that reflected their cutting-edge mindset.

VIEW CASE STUDY
  • Scope
Kleer

Putting FaaS into forward with Kleer

Kleer is a fintech innovator in the Swedish market, offering a seamless blend of financial platform capabilities and consulting services. Previously known as PE Accounting, the company had outgrown its original identity and needed a transformation that reflected its broader value proposition. Kleer engaged Sköna to redefine its positioning, introduce a new category within fintech, and create a bold new brand that showcased clarity and growth while showcasing exactly how far you can go once you have that financial clarity.

VIEW CASE STUDY

Brand Strategy & Messaging FAQ’s

What if we already have a brand - do we really need a strategy refresh?

If your brand feels a little dusty, disconnected, or just isn’t doing the heavy lifting it used to, it’s time for a refresh. A strong strategy isn’t about reinventing everything; it’s about realigning who you are today with where you’re going tomorrow.

How do you make sure the brand talks the same talk everywhere?

We create a messaging playbook that’s like a universal translator for your brand. Whether it’s a tweet, a sales pitch, or the homepage of your website, it all feels consistent, on-brand, and unmistakably you.

Can we use one brand strategy for multiple audiences?

Yes, but not without nuance. We develop messaging frameworks that flex across personas and customer journeys while staying true to your core. It’s one voice, many conversations.

How do you make sure the brand talks the same talk everywhere?

We create a messaging playbook that’s like a universal translator for your brand. Whether it’s a tweet, a sales pitch, or the homepage of your website, it all feels consistent, on-brand, and unmistakably you.

Messaging vs. creative copywriting—aren’t they the same thing?

Nope. Messaging is the blueprint—it decides what you say and why. Creative copywriting is where the magic happens, turning those messages into sharp, witty, or heartfelt words that make your audience fall in love (or at least click “buy now”).

How do you get to know our business well enough to write for it?

We ask smart questions, listen harder, and dig deep into your industry, audience, and team. Then we translate that insight into messaging that sounds less like “corporate-speak” and more like you, only sharper.

What’s the recipe for a strong value proposition?

We mix together what you do best, what your audience can’t live without, and what your competitors wish they had. Then we boil it down to one crisp, irresistible sentence that makes people say, “Yes, please!”

Let’s create something glorious together

We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.

Sköna Logo

Sköna – B2B Creative Marketing Agency

Sköna is an award-winning global boutique creative agency specializing in human-centered branding, design, and advertising. We create bold, authentic brands that resonate and stand out. With offices in San Francisco and Stockholm, we blend Swedish design sensibility with Silicon Valley innovation to deliver memorable, impactful experiences across all touchpoints.

147 Natoma Street
San Francisco, CA 94105
+1 415 494 2854 | info@skona.com
Hornsbruksgatan 19A,
117 34 Stockholm
+46 (8) 50543120 | sweden@skona.com

Let's build a brave brand.