Igniting the Moneyverse for Ignition

SMBs are buried under endless admin tasks: chasing payments, managing proposals, and juggling invoices leaves them feeling stuck when they want to focus on doing the things they actually like about their jobs. We knew Ignition’s platform automated away these pain points, but Sköna saw an opportunity to tell a story beyond efficiency. We needed to make users feel what it’s like to truly thrive, and show that Ignition doesn’t just streamline work – it helps users live their professional dreams.

The creative needed to crackle with the energy of just. getting. things. done. So, we invented a world called The Moneyverse that went click, poof, and boom – a place where you could feel the paperwork going away and the joy of setting things in motion, knowing they’re already finished. It’s a bold, dynamic universe of saving time and making money, built on movement: punchy, got ‘er done headlines, subtly space age visuals that always push forward, and motion that pops – quick, easy, in a snap.

The Moneyverse broke Ignition in the US market in a big way, driving awareness at scale through social and paid media placements. The Moneyverse’s striking campaign promise was bold and effective: increasing impressions and simplifying Ignition’s value of saving time and making money so your business can focus on going bigger.

Ignition: Bronwyn Karaoglu, Head of Marketing; Kasia Ciszak, Global Head of Product Marketing and Brand Communications; Chelsey Nelson, Global Brand Marketing Lead; Andrea Swan, Global Marketing Design Lead 

Skona: Strategy: Alison Michael; AD: Janessa Mason, Tatum Cardillo; Copywriting: Andrew Ledford, Tatum Cardillo; CD: Janessa Mason, Alan So; Motion: Matt Domina, Ron Edelen; CS: Alison Curtis