Monterro

Capitalizing on Monterro's verve

Monterro had the chops: top growth investor in B2B software, a proven track record, and a founder-first, sleeves-rolled-up approach. The problem? Monterro’s success was inviting other people to the table. Through copy-cats, the brand was starting to blend in when it should’ve been standing out. That’s where we came in. Sköna helped Monterro rediscover (and re-broadcast) what truly sets them apart: real operational know-how, not just capital and cool LinkedIn posts.

Scope

Brand
Strategy

Challenge

Monterro’s story was real—and strong—but the signal was getting fuzzy. In a sea of investment firms saying all the right things, we needed to make Monterro sound like themselves again: smart, confident, no-BS, and actually helpful.

Approach

We ran workshops, asked questions, and poked at the brand until the real magic surfaced. Monterro isn’t another PE firm—they are hands-on, operator-led, and unapologetically Nordic. We built a brand to match.

What we delivered:

Messaging that slices through sameness
A bold, clean look that doesn’t shout—but definitely stands out
Guidelines that actually get used (not just admired)
Founder-friendly decks, reports, and content that get the point across fast
A digital refresh that finally looks as sharp as Monterro actually is

Impact

Internally? The team’s aligned, energized, and finally speaking the same language. Externally? Founders get it. Monterro now sounds like the partner it is—experienced, action-oriented, and here to scale with you, not just fund you.

Turns out, clarity scales, too.

Thanks to Sköna, our brand now reflects the bold, operational approach that sets us apart. It’s already turning heads, aligning our team, and helping founders instantly see the value of partnering with us.

Charlotte Banning, Chief Marketing Officer, Monterro