Monterro’s story was real—and strong—but the signal was getting fuzzy. In a sea of investment firms saying all the right things, we needed to make Monterro sound like themselves again: smart, confident, no-BS, and actually helpful.
We ran workshops, asked questions, and poked at the brand until the real magic surfaced. Monterro isn’t another PE firm—they are hands-on, operator-led, and unapologetically Nordic. We built a brand to match.
What we delivered:
Internally? The team’s aligned, energized, and finally speaking the same language. Externally? Founders get it. Monterro now sounds like the partner it is—experienced, action-oriented, and here to scale with you, not just fund you.
Turns out, clarity scales, too.