Telavox needed to shift their positioning from a telco company to a tech/SaaS company, clarify their messaging, and create a strong, unique, and modern brand that stood out from its competitors – all while merging their two separate Flow and Televox brands into a single, coherent one.
We began an in-depth discovery process, complete with internal and external stakeholder interviews, to uncover what defined Telavox: easy-to-use products built to create truly happy customers. All brand elements needed to reflect these fundamental facets of their identity. We focused design around a minimal palette (purposefully economical to mirror the ease of Telavox products), plus strong graphic elements, including hand-drawn illustrations to add a human touch. Messaging was simple and powerful: crisp sentences, no jargon, and direct explanations of complex ideas to clearly show the customer how the platform could improve their workday.
We delivered Televox a cohesive brand strategy, including persona development, messaging architecture, a new visual identity and website, collateral templates, and a brand launch video that reflected the company’s transparency in every detail and 100% aligned with the values that define their product. Every word, image, color, and click points towards the end goal – great workdays and happy customers. The approach paid off: in 2020, Sköna and Telavox won the Transform Nordics Gold Award for Best Brand Development Project to reflect changed mission values, or positioning.