Veracode’s trusted developer legacy, earned by pioneering cloud-based application security, became the strategic foundation for its next evolution. Sköna built on that hard-won expertise, transforming deep technical credibility into AI-driven momentum that redefines security as an active, adaptive force. The result is bravery in motion: heritage not as history, but as propulsion.
Illuminating Veracode's promise
Software vulnerabilities never stop evolving. Veracode embeds security directly into the development lifecycle, enabling organizations to ship faster, smarter, and safer software from day one. But as their product suite grew and new leadership brought fresh vision, their brand identity and voice needed to evolve too.
Services
- Brand Positioning & Blueprint
- Brand Strategy
- Brand Expression
- Messaging Architecture
- Visual Brand System
- Illustration
- Photo Art Direction
The Strategy
The Creative
Dynamic lighting and fluid gradients express Veracode’s adaptive security in action, constantly shifting, responding, and recalibrating as new risks surface. Light moves with the threat landscape, illuminating vulnerabilities and solutions in real time. The illustrations transform complex technical concepts into clear, compelling stories. The system reinforces Veracode’s role as a brave security partner that continuously thinks, learns, and adapts.
The Result
The rebrand repositioned Veracode as a proactive force in cybersecurity, clarifying its role through a sharpened positioning and a single, unifying message across the business. Supported by a scalable system that grows with the product suite, Veracode is set up for its next phase, driving greater visibility, deeper engagement, and stronger alignment across every stakeholder touchpoint.
Team
Veracode: Alex Gobbi CMO, Jenna Stephenson VP Global Demand Generation & Marketing Ops, Kassia Bucholz Creative Director
Skona: Strategy: Alison Michael, Sage Chodosh, Art Direction & Design: Lachlan Palmer-Hubbard, Matt Domina, Brittany McBride, Creative Direction: Matt Domina, Lachlan Palmer-Hubbard, Illustrator: Koivo, Client Service: Alison Curtis, Cody Davidow
