Veracode’s trusted developer legacy became the strategy foundation for a broader evolution. Sköna developed a strategy that transformed its deep expertise into AI-driven momentum to redefine security as an active, adaptive force: bravery in motion.
Illuminating Veracode's promise
In a world where software vulnerabilities are constantly evolving, Veracode seamlessly weaves security into the development lifecycle, helping organizations build faster, smarter, and safer software from day one. As their product suite expanded and new leadership brought fresh vision, they needed their brand identity and voice to reflect this evolution.
Services
- Brand Positioning & Blueprint
- Brand Strategy
- Brand Expression
- Messaging Architecture
- Visual Brand System
- Illustration
- Photo Art Direction
The Strategy
The Creative
Dynamic lighting and gradient transitions serve as visual metaphors for adaptive security, illuminating potential risks and solutions as they emerge. The illustration style turns complex technical concepts into clear, compelling stories. Every element reinforces Veracode’s role as your brave security partner that thinks, learns, and evolves in real-time.
The Result
The rebrand repositioned Veracode as a proactive force in cybersecurity. With a scalable system that can evolve alongside their expanding product suite, they set themselves up for their next phases of growth while increasing visibility in the market and improving engagement across all stakeholders.
Team
Veracode: Alex Gobbi CMO, Jenna Stephenson VP Global Demand Generation & Marketing Ops, Kassia Bucholz Creative Director
Skona: Strategy: Alison Michael, Sage Chodosh, Art Direction & Design: Lachlan Palmer-Hubbard, Matt Domina, Brittany McBride, Creative Direction: Matt Domina, Lachlan Palmer-Hubbard, Illustrator: Koivo, Client Service: Alison Curtis, Cody Davidow
