In AI, uncertainty slows decisions long before risk becomes reality, so we took the anxiety surrounding AI and its implementation and reframed it as business momentum. We launched a brand platform that amplified the confidence WitnessAI gives IT leaders, by pushing off the one thing that holds it back: doubt.
An antidote to AI uncertainty
WitnessAI is an AI-native Security platform, built so enterprises can adopt AI quickly and confidently. With AI already in daily use, business leaders need proof it’s secure and reliable. WitnessAI had product credibility, but needed an ownable campaign strategy and brand platform to convince the public and make adoption feel possible.
Services
- Strategy
- Brand Platform
- Campaign
- Motion
Insight & Strategy
Creative
We launched the Work Without Doubt platform with a campaign that used bold redactions to remove the doubtful part of anxious AI statements, revealing an underlying, confident truth behind. Redaction became the core of our visual system, paired with stark Black-and-white layouts and bold typography to signal authority and structure.
Impact
We helped put WitnessAI on the map as a serious AI player with high-impact OOH and digital campaign across San Francisco. Billboards on 101 near SFO during the Super Bowl and RSA, plus citywide bus-shelter takeovers, drove a lift in awareness, a spike in site traffic during their funding announcement, and even a billboard writeup in news publications.
Team
WitnessAI: Rick Caccia, CEO; Stephanie Gilliam, VP of Marketing
Skona: Strategy: Alison Michael, Lachlan Palmer-Hubbard; Creative Direction: Lachlan Palmer-Hubbard, Alan So, Matt Domina; Art Direction & Design: Lachlan Palmer-Hubbard, Matt Domina, Maya Jahja; Client Service: Liza Potter
