Argano

Transforming Argano's pathway to success

Argano is the first global digital consultancy focused on helping enterprises evolve into high-performance organizations through technology, data, and cloud solutions. As their capabilities grew, their brand no longer reflected who they had become: world-class experts delivering high-touch, high-impact partnerships.

Scope

Brand
Motion
Strategy

Strategy

Argano has a compelling origin story and a distinct value proposition as a guide, leader, and partner in helping enterprises digitally transform and realize their full potential. Building off of the positioning work led by Argano’s Global Head of Brand, Sköna distilled the brand idea into Guiding Transformation as the foundation for refreshing and expanding their visual identity to meet today’s—and tomorrow’s—marketing demands.

Creative

Organic, dynamic pathways flow through the brand to visually express guidance and transformation, while modulating line work symbolizes connection, partnership, and care. Architectural imagery mimics the pathways to reflect growth and scale, complemented by an expanded color palette, new type and logotype that bring energy and clarity to the brand.

Impact

With a modernized extended brand in hand, Argano now had a flexible system built to keep pace with their growth and bold ambitions. It brought clarity, cohesion, and a distinct voice—amplifying their presence and transforming performance in enterprise consulting.