Refreshing a consultancy’s look for the cloud era

Argano felt like their brand was becoming stagnant and needed a new, modern sheen. Our challenge was to modernize their visual identity while preserving key elements of their existing brand. The goal was to deliver an evolved design system that felt fresh, flexible, and authentically them.

Sköna interviewed key stakeholders to identify the traits at the heart of Argano’s brand, then synthesized the findings into a new brand strategy and essence that served as the foundation for the next phase of the brand evolution. After an extensive competitor audit and research into Argano’s use of their existing brand, we expanded the visual language of their existing brand, identifying and developing a broader color palette while solidifying their brand essence and personality. The result? A timeless identity, ready to flex across every touchpoint.

Argano’s brand evolution set the stage for future growth while reflecting their core traits and essence. They launched their evolved brand to positive reviews, then incorporated it fully into their collateral, assets, internal materials, and beyond – a modern, timeless, and approachable look for now and wherever their business takes them next.