Coinme has a remarkable footprint by virtue of their relationships with Moneygram and Coinstar – there are more Coinme locations than Bank of America ATMs, and 90% of America lives within five miles of a location. They needed a brand awareness campaign to break stigmas around who crypto is for and promote how Coinme can be a household service for everyone.
Coinme stands out by providing instant access to digital currencies. We leaned into this differentiator and expanded on messaging around it, adopting a poster-esque, thumb-stopping design and staccato copy with key words for the audience to gravitate towards: cash and crypto, instantly with Coinme at Moneygram and Coinstar locations across the nation.
The result was ‘Cash to Crypto’ – a high-tempo video campaign with pops of Coinme color and snappy motion. Since its launch in December 2021, the pre roll ad has reached over 573,000 viewers, engaging viewers with a cross-platform video while sharing the ease, simplicity, and proximity of Coinme with its intended audience.