Securing Trust with Delinea

With 80% of cybersecurity threats now identity-related, it was critical to show how Delinea—a leader in privileged access management—secures every identity, whether human, machine, or AI. Sköna delivered the campaign platform “We’re On It”, positioning Delinea as the trusted partner that goes beyond PAM, working behind the scenes to keep all identities safe at every touchpoint.

Sköna crafted a narrative around a vigilant, always “on it” guardian—anticipating threats before they surface so businesses can stay focused. Clever headlines spoke directly to the audience, highlighting what’s gained when security works invisibly. We evolved the brand to reflect the fast-moving nature of security in the age of AI, bringing the campaign to life through a powerful launch video, landing page, paid media, social, and live activations.

The campaign was just the beginning. We’re On It became a company-wide ethos—a rallying cry brand platform and umbrella narrative that inspired new campaigns and activations throughout the year. The video alone generated 27 million impressions at launch and doubled both conversion rates and website traffic.