Delinea

Creating more than a campaign for Delinea

Delinea is a cybersecurity leader, with a platform that allows organizations to discover identities, assign access, detect irregularities, and respond to threats in real-time. They engaged Sköna to elevate their brand presence with a bold campaign, reintroducing them as a fearless player in their industry.

Scope

Campaign
Motion
Strategy

Challenge

Delinea was expanding their messaging beyond Privileged Access Management (where they are industry leaders, as recognized by Gartner) to securing all identities at every interaction through centralized, intelligent authorization. They needed a disruptive campaign that showcased their unique ability to discover, manage, and secure all identities in real-time, while positioning them as a leader in the highly competitive cybersecurity landscape.

Approach

We didn’t just create a campaign; we built an ethos the entire company could rally behind. Sköna delivered “We’re On It”, framing Delinea as a trusted partner who quietly secures all identities in the background without interrupting business innovation. The creative direction positioned Delinea as a vigilant, always “on it” guardian – anticipating and solving problems before they even arise, so businesses can focus on their business.

Impact

“We’re On It” went into market and made an immediate impression on internal stakeholders, Delinea customers, and prospective customers alike. An accompanying brand video and additional campaign activations followed, resulting in over 27M impressions across paid channels, over 4% conversion rate on organic social channels, and over 26K CTA destination landing page views with an average time-on-page of 2.8 minutes in the first two months. “We’re On It” delivered a positive trending impact on conversions and grew into a complete, hardworking story and rallying cry to get behind for the future.