Extreme Networks

Connecting at the edge of Extreme

Extreme Networks is a leading provider of AI-native, enterprise-grade cloud networking solutions. With the ambitious ethos of connecting the world more securely and powerfully, Extreme needed a modern scalable brand that reflected their cutting-edge mindset.

Scope

  • Brand
  • Strategy

The Strategy

This refresh was an opportunity to build an authentic brand that clearly communicates its value better than ever. Sköna uncovered Extreme’s core brand values—rooted in cutting-edge connectivity and fueled by innovation—all built on a genuine commitment to customer success. These values led to a brand essence of ‘Uncompromising Commitment’, a bold articulation of Extreme’s role as a pioneer actively shaping the future of its industry.

The Creative

Building on the equity of Extreme’s logo, Sköna developed a dynamic brand system rooted in immersive connection. At its core is the network graphic: a personification of Extreme’s physical network  that represents their adaptive, secure, and customer-focused approach to innovation. This living system reinforces the brand’s essence of ‘Uncompromising Commitment’, positioning Extreme as a category leader built to scale with the future.

The Impact

The refreshed brand closely reflected Extreme’s true value and served as an internal rallying point around its commitment. The expanded visual system enabled scalable marketing efforts and ensured consistency across corporate communications, campaigns, and events. The result: a mature, future-ready brand built to lead—and built to last.

Skona’s ability to understand our needs and create effective marketing strategies was impressive. Their creativity, strategic thinking, and communication skills were exceptional.
Bryan Middleton, Creative Director, Extreme Networks

Team

Extreme: Gray Chapman, VP Brand Marketing, Bryan Middleton, Creative Director

Skona: Strategy: Alison Michael, AD & Design: Matt Domina, Brittany McBride, CD: Matt Domina, Janessa Mason, Alan So, CS: Greg Smith

Sköna Logo

Sköna – B2B Creative Marketing Agency

Sköna is an award-winning global boutique creative agency specializing in human-centered branding, design, and advertising. We create bold, authentic brands that resonate and stand out. With offices in San Francisco and Stockholm, we blend Swedish design sensibility with Silicon Valley innovation to deliver memorable, impactful experiences across all touchpoints.

147 Natoma Street
San Francisco, CA 94105
+1 415 494 2854 | info@skona.com
Hornsbruksgatan 19A,
117 34 Stockholm
+46 (8) 50543120 | sweden@skona.com

Let's build a brave brand.