Extreme Networks

Glowing-up Extreme to go further

Extreme Networks makes the tech that keeps enterprise networks fast, smart, and always-on. As their momentum grew, their brand needed to catch up. They came to Sköna for something modernized, future-ready, and built to scale with enterprise needs. No gimmicks – just a brand that matched their momentum.

Scope

Brand
Strategy

The Challenge

Extreme had outgrown their old look. The visual language was leaning into a design trend that had already peaked. We needed to keep the brand’s equity but ditch the fluff… and create something that their teams and enterprise buyers could actually rally around.

The Approach

After we dissected the brand blueprint and audited the competition, we mapped out three creative directions – designed to evolve the brand, not overhaul it. Flexibility was key to the strategy and built into each execution. What emerged was a sharp, scalable visual system that plays nice with Extreme Networks’ past, but confidently steps into Extreme Networks’ future.

The Impact

The new brand feels bold, grown-up, and built to last. It’s already live across marketing and internal comms – and it’s hitting just right. Sleek, clear, and built for scale, it’s everything the old brand wanted to be when it grew up.

Skona’s ability to understand our needs and create effective marketing strategies was impressive. They took the time to learn about our unique brand and target audience, resulting in a brand refresh that will resonate with potential customers. Their creativity, strategic thinking, and communication skills were exceptional. The results will lead to increased brand awareness, website traffic, and lead generation.

Bryan Middleton Creative Director, Extreme Networks