A new expression for the evolved IGEL

IGEL had evolved their end-user computing product from hardware to software at the perfect time to capitalize on the shift from in-person to hybrid work. They needed a new brand strategy, messaging architecture, and visual brand to capitalize on the latest stage of their evolution – a foundation to codify their status as a modern endpoint OS for the enterprise that delivers exactly what you need today while accommodating shifting business needs in the future.

Sköna met with key stakeholders and workshopped extensively with IGEL’s leadership team to develop the new brand foundation. We solidified a brand blueprint and expression that captured their status as a next-gen solution for enterprise organizations – The Secure Endpoint OS for Now & Next – then developed a messaging architecture tailored to five key verticals with replicable copy frameworks, complimented by a direct, distinct, and smart new visual brand identity and modernized logo.

The brand evolution immediately won over the IGEL team – including long-term employees with a fondness for the previous brand. With the new messaging architecture, persona messaging, and strategy at their disposal, IGEL positioned themselves effectively to their intended audiences with clear communication and precise value props and differentiators. Sköna and IGEL continue to partner on an ongoing basis, communicating the brand to the market through campaigns, events, and content.