LeadDesk was entering a saturated market, consisting of both large global brands and smaller local companies. To effectively assist outbound sales, the brand awareness campaign needed to help LeadDesk stand out from the pack to the point that, when reaching out to potential clients in Spain, the prospect should already have heard about the brand.
Sköna conducted an extensive discovery phase to get a better understanding of the Spanish market. Staff retention was a significant challenge for decision makers, with younger sales agents feeling like they were struggling to take the next step of their career.
‘The Art of Sales’ went bold, with pop art-esque bright colors and playful graphics to inject pride into the influencing group, connecting the dots between LeadDesk’s software and a better performing, happier workforce – one that sticks around thanks to their increased success.
‘The Art of Sales’ had an immediate impact in the Spanish market. Within just a month, the motion ad had been viewed by more than 175,000 people from the target audience – exceeding the industry standard-based KPI by almost 200%.