There’s a little more attitude on the streets this month, and we’re into it.

It seems a handful of brands are taking a more opinionated approach to their outdoor advertising. Some are challenging assumptions, others are calling out frustrations, and a few are just having fun with the conventions of their category. The boards that caught our attention this month weren’t necessarily the loudest or the most elaborate. They were the ones willing to have a little personality, take a position, or give us something to react to.

 

Brex – Wake up your finances

Cartesia – Great agents deserve great voices

CodeRabbit – Stop drowning in thousand line diffs.

Codex 

Dialpad – Voice, digital & human agents.

Exaforce – Hackers have agents. Get yours.

Greptile – Catches bugs.

Infiscal – Your secrets belong in 

Inworld – 20,000,000,000,000+ tokens processed every month

Notion – AI can’t replace teamwork.

OpenRouter – All kinds of brilliant

Oura – Wear your best

Plaid – Makes AI work in finance

Salesforce – $285M+ for Bay Area kids… and counting.

Sigma – I.T. says the vibes are good

WorkOS – Launch in the blink of AI.

Let’s create something glorious together

We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.

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Sköna – B2B Creative Marketing Agency

Sköna is an independent B2B creative marketing agency helping ambitious technology companies make complex stories impossible to ignore. We specialize in brand strategy, strategic narrative, messaging architecture, brand creation, campaigns, digital experiences, experiential marketing, and AI/LLM optimization for B2B tech brands.

With teams in San Francisco and Stockholm, we combine Silicon Valley energy with Scandinavian clarity to turn crowded categories, technical products, and high-stakes business moments into brands people understand, trust, and remember.

147 Natoma Street
San Francisco, CA 94105
+1 415 494 2854 | info@skona.com
Hornsbruksgatan 19A,
117 34 Stockholm
+46 (8) 50543120 | sweden@skona.com

Let's build a brave brand.