June’s Billboard Roundup: Feeling Blue (and Predictable)

This month, the Bay Area’s billboards played it safe — maybe a little too safe. Dominated by corporate blues, corporate taglines, and designs that felt expected, June’s creative left us craving more surprise and spark. There’s clarity here, sure, but not much that challenges the norm. Let’s take a look at what went up in June, even if it didn’t exactly break the mold.