Sköna | Sköna Halloween 2024

The 2024 Sköna Halloween Champ is…

Troll Keychain

Sköna’s Halloween costume contest is back again and the submissions did not disappoint. Beetlejuice and Smokey the Bear showed up, a Country Pumpkin met a Paper Doll, and Gondol-alan took Guy Fieri on Ozempic for a ride. All combinations that no AI could drum up if it tried.

In the end, it was a tight race against Ace Ventura and Michael CeraVe but the people have spoken… and they said the bigger (and brighter) the hair, the better. The Troll Keychain in human form took the win! Nice work, Anna — we think she should keep the hair for her everyday look.

To better understand the mind of a winner (Troll), we asked Anna a couple of questions about her costume:

How did you decide on the costume this year?

To be honest, I was really late in deciding this year. The Halloween chatter starts early in the Fall at Skona and I felt behind! But then I ended up connecting back to my roots. There are a lot of trolls in Sweden, you know? And I’m dating myself here, but I was there for the pen and keychain trolls of the 80s. And so I embraced some discomfort and went for the silly route this year! I also thought it could be nice to let my hair go natural for a day.

How are you feeling now that you’ve taken home the coveted trophy?

Happy. Humbled. Surprised. Lots of feelings.
It also feels nice to shine a light on all the small trolls out there.

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Thank you for participating in our Sköna tradition, we all have so much fun each year and love to be able to share that with you all. Let’s see what 2025 brings!!!