This month, Silicon Valley’s billboards are having a moment—and that moment is yellow. From 101 to downtown SF, it’s all bright backgrounds, minimal type, and a surprising sense of calm for a region usually yelling about AI.
Yellow is the new black
The hottest shade in tech right now? Not some flashy gradient—just good old-fashioned yellow. It’s cheery. It’s confident. And it’s everywhere. Consider it a visual exhale after too many months of black, chrome, and buzzwords.
Newcomer Watch: Mullvad
Our fellow Swedes over at VPN service Mullvad (yes, it means “mole”) literally popped up with a mole themed board. No jargon, no fear tactics—just quiet confidence in mole form. Respect.
Summit or Bust
With every tech summit under the sun happening in SF this month, brands are cashing in. Digital boards are flashing countdowns. Everyone’s suddenly “in the room where it happens.”
The Vibe Shift
The real trend isn’t just yellow—it’s mood. We’re seeing less “we’re changing the world” and more “we’re cool, we’re here, you’ll find us.” It’s giving Spotify-meets-Stripe, and honestly, we’re into it.
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