Building brave brands means taking the right creative and conceptual risks.
The ‘Data Myths’ campaign was built around the idea that Sigma’s core capabilities – to facilitate collaboration and unearth business-altering insights by making Snowflake data accessible to everyone in an organization via an intuitive, spreadsheet-like interface – are so good they should almost be impossible.
Mythical creatures, taking on etching-like characteristics, drove the creative, supported by key messaging: “Where Data Myths Become Data Reality” and “From Tall Tales to True Insights”. Sköna helped develop email and landing page copy, OOH assets that incorporated customer testimonials, and – perhaps most importantly for the big event – booth collateral and promotional materials.
Whether a half-man, half-bull riding an Unagi scooter on an in-booth screen or an ad at the Harry Reid International Airport, Sigma had a visually striking, memorable campaign that drove excitement before and during the event and worked equally hard afterward to convert leads to sales. Our team was pleased to experience the power of True Insights alongside 10,000 other Summit attendees – a standout campaign for a special company, in an environment where it could make an especially pronounced impact.